Communication trends for 2023: Part 3

Today, I continue with the third part of the write-up on how organisations can enhance their communication in 2023. Remember back in the early 2000s, when we watched movies with flying cars?

The concept seemed like it was a fantasy, today in other parts of the world flying cars exist. So, the ideas that I will present today might seem far-fetched, but they are possible to implement.

Smart documents

The other day, a colleague and I were marvelling at a smart form that is used by one of the organisations in Namibia. We loved how seamless and user friendly it was. One could see that the designer of the form wanted to enhance the customer’s experience.

Smart documents are interactive. MCH automation says “smart documents allow companies to send fully responsive complex documents, providing ease-of-use on all mobile devices.

“Highly interactive documents fully engage your customers and users while telling them you value their experience. These types of documents include pdf forms, audio/video files, photo galleries, buttons, and hyperlinks to make communication more informative and convenient for customers”.

To meet current communication trends, let your documents express your brand voice by showing consumers that you are eager to harness technology and use it to their benefit.

Augmented reality

Augmented reality is slowly getting integrated into some organisations’ communication strategies. One of the Namibian organisations using this technology is MTC. MTC uses AR, to interact with customers by using gamification. An extract of that can be seen on their Instagram page. During Covid-19, I also used AR to “go to New York” and visited some museums and other tourist attractions. I used remote assistance, which provided a 3D experience of my tour. It was amazing, as it felt so real.

With 5G coming, AR technologies, virtual reality and other over-the-top technologies (OTT) can enable companies to reach stakeholders comfortably from their homes, and give them a real-life experience, without having to interact face-to-face with people. This will help, especially if the country goes into another lockdown.

I conclude with MCH automation that said: “studies have shown that 2023 will see 1.4 billion augmented reality users worldwide. In 2022, 71% of customers claimed they would shop more often if a retailer utilized AR technology. This is because AR provides customers the ability to get a better understanding of the look and feel of a product that typical still photography can’t. This gives customers more confidence in their buying decisions, making it easier for them to hit the purchase button on that shopping cart”.

I would love to hear which tool or channel you chose to implement in your strategy this year.

*Morna Ikosa is a Senior Corporate Communications and Brand Reputation Strategist, CPRP, MA, AKA Fixer. To connect, send her a shout-out at This email address is being protected from spambots. You need JavaScript enabled to view it.  or find her on LinkedIn.

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Last modified on Friday, 27 January 2023 19:20

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