Namibia’s lubricant market heats up as Puma makes entry

Puma Energy Namibia has become the latest entry into the Namibian lubricant market, with the launch of its own high performance new range.

The latest development is meant to grow Puma’s market in a competitive environment already dominated by other players and brands.

“Our new range is designed to the highest standards available and we have introduced lubricants advisers across the Puma Energy network to give our customers advice about the right lubricants for their vehicles. By offering a combination of our own lubricants and specialist advice on site we can be sure we are offering the best possible service to our customers,” Puma Energy Namibia General Manager Adell Samuelson said.

She said businesses in agriculture, construction, light and heavy transport, mining, manufacturing and the marine industry will benefit from the lubricants as they not only provide protection but also improve fuel consumption.

“Puma Energy’s new range of high performance lubricants allow us to offer customers the high quality lubricants to match the quality fuels we are known for. The new range was designed to offer low sulphur content and high viscosity to provide better engine protection and prolong engine use, “Samuelson said.

She said Puma service stations will now solely sell the newly launched products.

“Puma Energy Service stations will now offer solely Puma Energy lubricants so we can be sure our customers are getting the best products and advice available,” the energy company GM said. 

Samuelson said the company was targeting to grow its market in the competitive market already dominated by other players and brands. 

“We do wish to grow our lubricants market share in Namibia and over time we are aiming for increased sales but the primary motivation is to provide the best possible products and services to our customers. By offering great advice, excellent customer services and a range of high quality products we hope to build customer loyalty and grow our business. At the same time as we are expanding our range of lubricants products, we are also investing in our service stations whether that be by investing in new modern shops, cafes and forecourts or through our investment in solar power generation, “she said. 

On the investment made by the company towards the launch of the products in Namibia, Samuelson said: “The exact figures are commercially sensitive but as well as the creation of the new product range and the investment in a new team of advisers. We have also invested in our own lubricants warehouse in Namibia to stock all our lubes to ensure security of supply to the market.” 

The Namibian fuel and lubricants market is currently dominated by the likes of Shell and Engine, who also operate a high retail network.

Puma Energy is a leading global energy business and operates 1,998 retail sites of which 700 are in Africa.









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Last modified on Wednesday, 24 May 2023 21:15

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